Pipers & Co launches Christmas range, championing better farming, better food and a better future

Photo credit: Bea Lubas

Ethical food shopping platform Pipers & Co has revealed its first full Christmas collection, bringing complete traceability to the festive table and an opportunity to support those farmers working with respect for the land and the animal.

Available to order online from Monday 7 September, the Pipers & Co festive range is firmly rooted in British Christmas tradition. Slow-grown centrepieces include the modern mainstay of turkey, with Properly Free Range Bronze Turkey available whole, as a crown, a rolled breast or a rolled leg, while Pipers & Co is also one of the dwindling few left in the UK still raising geese for Christmas. A rich, buttery and savoury bird that was once a true favourite of the British Christmas dinner, the festive roast goose reflected a respect for the practicalities of the local landscape and the rhythms of the farming year that has gradually been eroded by industrial farming.

Offering everything required to help make family and community gatherings special throughout the whole festive period, the Pipers & Co range is a celebration of the people and places that make it possible. From the careful rearing of Pasture Fed Beef to the slow curing of Native Breed Ham for Boxing Day, each product carries the mark of honest work and respect for the land.

While choosing slow-grown, pasture-fed meat puts outstanding produce on the Christmas table for everyone to enjoy, it is also an act of stewardship. By choosing to support the Pipers & Co community of likeminded producers, shoppers can help to improve animal welfare, sustain traditional breeds, encourage regenerative farming and support rural communities.

Founded by second generation regenerative farmers, Will Greig and Abby Allen, Pipers & Co has begun a new chapter in a journey that started with Will’s parents, Peter and Henri, when they first established Pipers Farm in 1989. Having spent decades delivering ethically produced festive fare to households across the UK, the Greig family is here again this Christmas to connect even more regenerative farmers with ethical shoppers who want to support them. 

Offering full transparency on farming methods, supply chains and individual producer stories, Pipers & Co is giving consumers a trusted destination where the sourcing work has already been done. Every roast, every pig in a blanket, every drop of gravy can help to protect the land, to care for animals and to support those people who feed Britain with integrity.

Pipers & Co’s full Christmas range is available to order for nationwide Christmas delivery at pipers.co from Monday 7 September.