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Inspired by nature, reusable coffee cup designs get the thumbs up

Amy Brice

Huskup resuable coffee cup Donna Sarah design

Entirely plastic free and crafted from the humble rice husk, Huskup’s reusable coffee cups have now become a canvas, inspiring designers to help the nation’s coffee lovers to say no to single use. An instant bestseller for Huskup, the ‘Thumbs Up’ design caught the mood of the moment and has set the tone for a range of other patterns inspired by nature.

Frome-based designer, Donna Sarah is the creative behind these concepts, and a full range of her designs is now available from Huskup. Representing fundamental features of the natural world, from the coastline to the woodlands to the mountains, each design also leaves space for the natural material of the rice husk to shine through. These new designs, named Pebbles, Sticks and Triangles, take a simple, geometric approach, appealing to an eco-audience who want a unique product to reuse time and again.

Richard Milton, founder of Huskup, explains:

“To create a truly green product, all the pieces of the eco-jigsaw have to fit together, so choosing to work with local designers who share our environmental principles was a no brainer. Donna’s designs have naturally struck a chord with reusable cup shoppers across the country, and with more design collaborations on the way, we plan to keep Huskup a desirable product that makes it easy and appealing to tackle disposable culture.”

Donna Sarah, designer of the mono Huskup range, adds:

“I was very impressed by the way that Huskup uses a by-product to resolve a pressing modern-day problem and it has been a great opportunity to be one of the first designers to work with the rice husk material. The thumbs up design is a little message to represent the good that the cup is doing for the earth, while with the other designs I took the planet itself as my starting point. Each one is based on an element of nature, the ground beneath us, the water and the trees, all things we must look to protect from now on.”

The Huskup comes in 12 different designs and can be purchased from www.huskup.com, priced at £10.95 each.