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Freshly Ground PR is a PR and marketing agency based in Bath, specialising in independent food and drink, hospitality and lifestyle brands.

Jack Ratt’s new bag-in-box cider sails into summer, flying the flag for Lyme Bay

Amy Brice

Devon-based Lyme Bay Winery has picnics, parties and festivals over a barrel this summer with the launch of its rebranded Jack Ratt cider range and new flagship product, the 3-litre bag-in-box. Drawing inspiration from the rugged Jurassic coastline of Lyme Bay, this renowned cider takes its name from notorious 19th century smuggler, Jack Rattenbury, who hid his contraband in caves and sunken barrels off the coast, retrieving them by ‘creeping’ the ocean floor with a grappling hook.

Celebrating the dramatic history of the West Country coastline, along with the heritage of traditional cider making, multi-award-winning Lyme Bay Winery has rebranded its still and crisp Jack Ratt ciders to better tell the story behind their bold and refreshing flavours. Made using a blend of freshly-pressed juice from local apples, including Tramlett’s Bitter, Foxwhelp and Tom Putt, all of which would have been used in cider making during Jack Rattenbury’s lifetime, the bag-in-box is easy to transport, pour and reseal, providing the perfect way to float away on a summer’s day and enjoy traditional cider with friends and family.

The Jack Ratt bag-in-box range includes a traditional and fruity Scrumpy, RRP £11.49, and a full-bodied strong Vintage Dry, RPP £11.99. Both are available from independent retailers, including delis, farm shops, butchers and grocery stores across the UK, and online at www.lymebaywinery.co.uk.