Somerset Grill Co declares 2025 the Year of the Asado

Picture credit: Matt Austin

With sales already doubled this year, The Somerset Grill Co has declared 2025 the ‘Year of the Asado’, as these Argentinian-style wood fired grills become the go-to for anyone wanting more than a basic barbeque.

Following the trend of Asado grills being used at restaurants, pop-ups and events over the last few years, and many incorporating slow-eating at long table feasts, more and more people are now looking to replicate this at home. Offering spacious height-controlled cooking areas, inbuilt ember makers, and stainless Steel VGrills to minimize flare-ups, Somerset Grill Co’s range of Asado grills are bringing the joy of the feast to back gardens across the UK.

Commenting on the Asado’s rise in popularity, James Whetlor, head chef at River Cottage and award-winning cookbook author, said:

“I’m involved in a lot of feasting table events, and customers love learning more about fire cooking once they have tasted the results. It is definitely winning people over on taste alone, and once dark, it’s a pretty cool cooking experience too.”

As one of the Asado’s trailblazers in the hospitality sector, Ross Henderson from Roam Catering and Roam Inns added:

“We deliver regular fire feasts at our pub The Boot Inn in Berwick St James, WIltshire, cooked on an Asado which has proven extremely popular. Customers love the theatre and the draw of the fire and to see the team delivering seasonal and local produce - feasting together with friends and family and meeting new people.”

Luke Vandore-Mackay, owner of High Grange Devon cookery school, has witnessed consumer interest growing on his courses too, saying:

“We have seen a big increase in people wanting to learn how to cook with an Asado at our Cookery School. The sunny weather has certainly helped, but our customers seem to have a growing interest in cooking with fire, as it’s good for the soul and tastes incredible too.”

Martin Rowe, director at Somerset Grill Co, added:

“The influence of pop-up supper clubs and feasts using Asados in amazing settings has definitely inspired people to have a go at home – and the sunny weather has helped establish a more regular outdoor eating habit. A lot of factors have contributed to our sales doubling in 2025, but I think we’re seeing a lot of home cooks upgrading their barbeques following the Covid lockdown projects of five years ago, having realised just how rewarding outdoor cooking can be.”

Built in their South Somerset Factory, and available in Gunmetal or low maintenance rusted Cor-Ten finishes, the Somerset Grill Co range features Asado and Grande models, alongside an extensive modular Outdoor Kitchen catalogue. Corner Units, Belfast Sink Units, Green Egg Units and more allow grill owners to build a set-up to suit any garden configuration, all designed to bring the authentic flavours and theatre of wood-fired Argentinian cooking to life.

For cooking on the move, Somerset Grill Co’s latest release, the Asado GO!, delivers a portable wood-fired grill for the great outdoors. Small enough for two people to carry, but big enough to feed up to eight people, this travel-friendly grill can cook steaks, simmer sauces, and fry sides simultaneously, whether at the beach, camping or on holiday.

Somerset Grill Co’s full range is only available to buy direct from www.somersetgrill.com. All Asado Gunmetal Grills and accessories can be delivered from stock arriving fully assembled.