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Freshly Ground PR is a PR and marketing agency based in Bath, specialising in independent food and drink, hospitality and lifestyle brands.

Launch party unveils new season of Somerset keeved cider

Amy Brice

Keeved

On Friday 29 April, Pilton Cider officially launched its fresh and fruity 2015 harvest of keeved cider, which was unveiled after six months of cold fermentation. Over 100 guests attended the new season launch party, held in Martin Berkeley’s Shepton Mallet-based cidery, and were among the first to taste the new batch.

Bath-based band, Agent Philby & the Funtans, performed as guests enjoyed the full back catalogue of Pilton Cider vintages since 2010, discovering how each season’s harvest has resulted in more dry or sweet varieties throughout the years. Cider maker, Martin Berkeley, then gave a short tour of the cider works, while explaining the finer points of the centuries-old art of keeving, which he has revived to make this award-winning cider.

Pilton Cider’s 2015 batch is now available in 75cl bottles, 37.5cl half bottles and 150cl magnums. It can be purchased from independent grocery stores, farm shops and delis around the UK, as well as online at www.piltoncider.com.

For more information about Pilton Cider and the keeving process, please visit
www.piltoncider.com